Mooney ti premia!
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Increasing retention by rewarding Mooney’s cardholders with exclusive discounts & special offers.
The loyalty program “Mooney ti premia!” is a Mooney initiative for their cardholders, which allows access to various benefits completely free of charge, such as exclusive discounts & special offers from partner brands.
Omnio Europe/Domec was tasked by Mooney & Visa with developing a loyalty program for Mooney’s cardholders. The objective was to create a purchasing experience that rewards Mooney cardholders with discounts and exclusive offers from partner brands, thereby increasing retention and the use of Mooney’s prepaid cards.
The Brief
Role
UX/UI Designer, collaborating with Mooney's UX/UI team on the creation of the product interfaces.
Tools
Figma
Hubspot Google Slides
Project duration
March 2025 - November 2025
Responsibilities
Digital mockups, high-fidelity prototyping, accounting for accessibility, iterating on designs, collaborating with software developers, weekly meetings with Mooney and Visa, presentations, and acquiring partner brands.
The Challenge & Strategy
​The project kicked off with a direct request from Mooney and Visa. Before jumping into the graphic creation, the project manager and I mapped out the platform’s strategic foundation. We created a comprehensive pitch detailing:
The platform's architecture and user entry points from the existing Mooney app.
How the offers would be displayed and categorized (Technology, Travel, Fashion, Food, etc.).
The target number and types of partner brands required to insert into the program.
Design & Iteration
Once the scope was approved, I received from Mooney the design system & brand guidelines and took charge of the visual and interface design. The process was highly iterative and focused on two main pillars:
The User Funnel
Designing an intuitive journey from the moment the user clicks the "Mooney ti premia" banner in their home banking dashboard, down to the final external checkout with the partner's discount code.
Accessibility & Compliance
Ensuring the design met strict accessibility standards. I regularly presented high-fidelity prototypes to Mooney’s internal UX/UI and compliance teams, iterating on their feedback until the graphic interface was fully validated.
Cross-Functional Collaboration & Brand Onboarding
Once the interface was locked in, my role expanded beyond traditional design. While I collaborated with the software development team for the technical handoff, I simultaneously supported the Project Manager in building the platform's catalog:
B2B Pitching
I designed tailored presentations to show potential partner brands what the platform looked like, explaining the mechanics and the potential ROI of joining the program.
Outreach & Asset Management
Using HubSpot, I contacted brands, participated in negotiation meetings, and agreed on the type of rewards to offer. Once a brand was onboarded, I managed the collection of all necessary graphic assets, copy, and tracking links to accurately integrate them into the UI.
Throughout the entire process, we held weekly alignment calls with Mooney and Visa stakeholders to report on the platform’s development and the status of brand acquisitions. The project successfully concluded with the publication of the web-view platform directly inside the Mooney application.
This project has been extremely useful in strengthening my ability to collaborate with external stakeholders and multidisciplinary teams. Working closely with Mooney’s internal UX/UI and compliance departments allowed me to broaden my perspective on interface ideation, teaching me how to balance creative solutions with rigorous corporate standards and accessibility requirements. Furthermore, I gained significant experience in the business side of product development; by managing the onboarding process for potential partners and presenting the platform’s value proposition to leads, I learned how to ensure professional continuity and build the trust necessary to involve brands in new loyalty programs.
Takeaways